A new video has been released as part of a campaign to remind drivers that car insurance is a legal requirement.
‘Protection’ has been produced by the Motor Insurers’ Bureau (MIB) and is the second phase of its ‘Gone in Seconds’ campaign.
The film shows a young couple in a parked car, preparing to get intimate. However, this comes to an abrupt end when the female realises the male doesn’t have any protection.
Delivered as an innuendo for not having car insurance, the voiceover says, “if you are not protected, you could be in for a nasty surprise”.
The nasty surprise comes in the form of a police officer knocking on the window to discover the driver is uninsured. The car is towed away, leaving the male driver standing there devoid of his trousers.
The new video was launched alongside new MIB figures which show that on average every three days someone is involved in a collision with an uninsured or ‘hit and run’ driver, which will ultimately lead to a fatality.
MIB says this statistic highlights the need to reduce the one million drivers who are using the UK road network without insurance.
The Gone in Seconds campaign was first launched in September 2015 in response to an increase in the number of claims from collisions involving uninsured drivers.
The campaign website highlights the consequences of driving without insurance and provides tips to help drivers get the best deals on insurance cover.
Ashton West OBE, MIB chief executive, said: “The numbers of claims handled by MIB each year highlights the devastating impact of uninsured driving on communities and families up and down the country.
“We are aiming this new awareness campaign at motorists who are driving without insurance. The video brings to light the importance of protection when it comes to car insurance. We think this is something that everyone will understand.
“We want people to talk about this and encourage anyone they know who is driving without insurance, to change their behaviour.”