A mobile phone awareness campaign which was launched in Devon last year is now to be promoted via an awareness day on 13 May.
My Red Thumb was launched in May 2014 as a multi-agency road safety campaign designed to raise awareness of the risks of distraction associated with using a mobile phone while driving.
The original idea came from a similar campaign in America which uses a ‘red thumb reminder’ to encourage a driver to remember not to use his phone by painting his thumb nail red.
Devon’s My Red Thumb campaign set out to reach as many road users as possible through the use of social media and to use behavioural change techniques to encourage people to change their habits.
My Red Thumb Day will take place on Wednesday 13 May when the campaign will be promoted though social media, links to associated websites and variable message boards. Partners involved in the awareness day include Devon County Council, Devon & Somerset Fire & Rescue, Devon & Cornwall Police, Torbay Council, Peninsula Trauma Network, South Western Ambulance Trust, Learn2Live Partnership, Devon Air Ambulance, The Honest Truth Partnership and the Highways England.