New ‘cause and effect’ campaign will target young drivers

12.00 | 28 August 2014 | | 1 comment

The Fatal Four: Cause and Effect website teaser trailer from Leicestershire Fire and Rescue on Vimeo.

A new road safety website targeting young drivers will be launched at the Emergency Services Show at the NEC next month.

The Fatal Four: Cause and Effect website tells the story of Michael York who, while returning home from a night out in Leicester, crashed his vehicle into a tree, driving at excessive speed and under the influence of alcohol and drugs. Alongside him in the car were his three best friends, including two brothers, two of whom died in the crash.

Michael York was convicted for causing death by dangerous driving and given a five-year jail term. In a remarkable act of forgiveness, Mandie Brown, the mother of Matthew Brown who died in the crash, hugged Michael in court.

The website will include a film in which Mandie Brown and Michael York, who was granted special release from prison, talk about their experiences in front of 280 students from a college in Hinckley.

The website will also offer free fact sheets and videos designed to “offer educators the best and most influential road safety material when teaching students between the ages of 15 and 19 years”.

The campaign, which has been created by Leicestershire Fire & Rescue Service, will launch on Wednesday 24 and Thursday 25 September, during the Emergency Services Show at the NEC in Birmingham. Click here or call 0116 287 2241 to express interest in attending the launch or for more information about the campaign.


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    I like this one. It must be followed up each year to keep the message to the front of young persons’ minds. I sometimes wonder when it comes to the use of mobile phones as to whether one can legislate to introduce the other party in any conversation to be prosecuted as well as the driver. It may go some way to alleviating this problem by making drivers, work and other civilians think twice about using the phone by prosecuting or at least threatening to prosecute the third party.

    bob craven Lancs
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