Annual students’ programme underway in Wiltshire

12.00 | 2 October 2014 |

More than 2,800 students from Swindon are currently experiencing the ‘Safe Drive Stay Alive’ road safety presentation, which will be performed at venues across Wiltshire between now and the end of the year.

Safe Drive Stay Alive uses personal testimony and video footage to “make the audience aware of the tragedy and suffering caused by road traffic collisions”. During the presentation, firefighters, medics, police officers, bereaved parents and people who have been directly involved in road traffic collisions recount their stories, often in “heartbreaking detail”.

Safe Drive Stay Alive is a Wiltshire and Swindon road safety initiative coordinated by Wiltshire Fire & Rescue Service on behalf of a partnership including Wiltshire Police, Wiltshire Council, Swindon Borough Council, and the commercial organisations Arval and SWIFT Medics.

Ian Hopkins, road safety development manager at Wiltshire Fire & Rescue Service, said: “The presentation is hard hitting and upsetting, but we make no apology for that.

“The speakers are real people who have experienced the horror of road traffic collisions, whether as a member of the emergency services, as a victim or as a parent who has lost a child. It is this truthfulness that makes it so successful.

“We know that the young people who see this roadshow are affected, and we have seen the number of young people killed or seriously injured on our roads decrease since the programme started. We really do make a difference.”

There will also be a number of shows specifically for military personnel in early December.


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