The Staffordshire Safer Roads Partnership has unveiled plans for a conference focusing on the challenge of reducing casualties among young motorcycle riders.
The ‘Young Rider Casualty Reduction Conference’, which is free to attend, is being held at the Potteries Museum, Stoke-on-Trent on 26 May.
The conference will explore why young riders are so vulnerable, and what stakeholders can do to reduce casualties.
Speakers include Dr Fiona Fylan from Brainbox Research who will explore ‘the psychology of wheels’; Steve Kenward from the MCIA; Andy Adlington who will present Derbyshire’s CBT Plus scheme; Matt Staton who will discuss Cambridgeshire’s ‘twist and ride’ animated film; and Andy Smith who will outline Cardiff City Council’s Scootersmart initiative.
The event is being organised by Kevin Wilcox, road safety officer with Staffordshire County Council, who said: “In Staffordshire and Stoke-on-Trent young motorcyclists aged 16-25 years account for approximately half of all motorcycle casualties and I am sure it is a similar picture across the country.
“It is therefore extremely important that young riders receive guidance and are provided with the tools to make them safer on the road.
“We are making it our priority to tackle the issue and have developed a number of initiatives to engage with young riders and their parents. These include a mobile app, a series of quirky videos linked to a competition, young rider meets, a dedicated Facebook page and website and a young rider mentoring ‘ride-out’ scheme.
“At the conference speakers from our partnership will demonstrate the ‘Biker Jack’ mobile app and preview the ‘Biker Jack’ videos.”
For more information or to book a place (FOC) contact Kevin Wilcox on 07855 336922.