Nominations are invited for the 2014 Prince Michael International Road Safety Awards, the deadline for which is 5 August.
Organised and managed by RoadSafe, the Prince Michael Awards recognise achievements and innovation which will improve road safety. Outstanding national and international road safety initiatives are given public recognition through the scheme.
In 2013, the THINK! team won the Prince’s Premier Award, which is presented to the outstanding winner each year, for its contribution to reducing drink drive casualties (pic above).
The Premier Award recognised that, despite running for more than 30 years, the THINK! drink drive campaign “continues to evolve and seek innovative ways to communicate with its target audience in the most effective and efficient way possible”.
Congratulating the THINK! team on its achievement, Prince Michael said: “The Government’s THINK! campaign has become a well-recognised brand; among government public information campaigns it stands out and is as highly respected in the advertising industry as it is in the road safety world.”
Guidance for anyone preparing an entry is published on the awards’ website. There is no restriction on the number of nominations from an organisation, but judges look carefully at the evaluation of the effectiveness of the initiative.
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