O2 Drive telematics ‘champions road safety among young drivers’

08.00 | 15 June 2018 |

In the final part of our review of the 2018 FirstCar Young Driver Road Safety Awards’ winners, we profile the Box on Board initiative by O2 Drive.

Now in its fourth year and held annually as part of the Young Driver Focus conference, the FirstCar Young Driver Road Safety Awards recognise the efforts of road safety professionals to reduce casualties among young drivers.

At the 2018 awards’ ceremony on 25 April, Box on Board won the ‘Best Private Sector Initiative’ category.

Box on Board was described by the judges as a ‘worthy winner’ and ‘an exceptional private sector initiative with very impressive effects, at a large scale’.

O2 Drive Box on Board is an ‘enhanced telematics product that places data and the customer at its heart’. The product is centered around an app which gives policy holders constant mentoring and scoring on their driving style.

The initiative launched in November 2016, with a remit to actively champion road safety among young drivers and help to positively impact driving behaviour.

Prior to its launch, O2 carried out comprehensive research into a ‘proposition that expanded on the traditional telematics offering’. Respondents were ‘positively enthused’ by the idea of a smartphone-led policy that gives:

  • Personalised feedback on driving performance
  • Rewards for good driving
  • Useful assistance and reminders for MOT and servicing dates

Suvo Datta, General Manager, O2 Drive, said: “O2 Drive is committed to encouraging driver safety, whilst striving to deliver a better car insurance experience. With an O2 Drive policy, existing O2 mobile customers have the potential to get a better price on car insurance up front.

“Once a customer has bought their policy, we help turn their smartphone into their policy hub through the O2 Drive app. Here, they can get journey scores, enter competitions rewarding safe driving, and receive special perks for being a customer.”

The O2 Drive app (pictured above) uses the mobile phone’s network signal to supplement the on-board telematics device, in order to provide drivers with journey scores after every trip.

These are built around four core parameters – acceleration, speed, awareness and time of day – which the user can access to see which elements of their driving are contributing to a good or poor score.

Suvo Datta concluded: “O2 Drive Box on Board was created to further simplify the challenges of owning and driving a car safely. It unites our award-winning customer experience with our expertise in mobile to create a more personalised service – insuring people for who they are and rewarding them as they drive.”

  • Click here to read the first article of the series, in which we profiled Kent County Council’s ‘Speak Out’ campaign.
  • Click here to read part two focusing on Cambs Drive iQ – developed by the Cambridgeshire and Peterborough Road Safety Partnership.
  • Click here to read part three, looking at ‘DriveStart’, delivered by Agilysis on behalf of Safer Roads Berkshire.



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