The Thames Valley Safer Roads Partnership (TVSRP) has revealed that it was behind a viral video about a ‘Crashproof motorbike’, which has attracted more than four million online views.
The viral film was created as part of the Safer Rider campaign to get more riders to take part in advanced training, in particular men in their mid 30s to early 40s due to high casualty rates in this age group.
Craig McAlpine, of TVSRP, said: “Our aim was to produce a video that encouraged people to discuss the attitudes and ability involved when riding a motorcycle, and for it to spread virally within the motorcycle community.
“Crashproof Motorbike achieved this and the comments we have seen on motorcycle forums demonstrate that the underlying message has been clear.
“Encouraging people to look into advanced riding skills is the key message we would like to push out via the Safer Rider website, and of course ultimately to reduce the number of casualties.”
TVSRP says the key message in the video is: “It doesn’t matter how good your bike is, a well trained rider is paramount.”
Inspector Bob Jarret, of Thames Valley Police, said: “Motorcyclists are still massively over represented in the casualty figures. Time and time again we are seeing the same mistakes as contributory factors in these collisions which could so easily be avoided.
“That’s why we are encouraging riders to get extra training and learn additional skills. Ultimately people will get more out of their riding and it will help them to stay safe.”