Road Safety GB has become an official supporter of TyreSafe, the not-for-profit organisation behind the annual Tyre Safety Month campaign.
Other TyreSafe supporters include the Highways Agency, the Chief Fire Officers Association and the Driver and Vehicle Standards Agency.
As a supporter of TyreSafe, Road Safety GB will have access to resources to help it and its members to educate drivers on a wide range of tyre safety topics such as correct inflation, adequate tread depth and part worn tyres.
Similarly, TyreSafe will have even greater access to road safety teams around the UK as well being able to utilise Road Safety GB’s experience, learning and research acquired in other road safety areas.
Stuart Jackson, chairman of TyreSafe, said: “We’re delighted to formally mark our ongoing partnership and collaboration with Road Safety GB.
“Correct tyre care and maintenance is an essential element of road safety so it’s fantastic that Road Safety GB will be supporting our ongoing campaigns.
“Not only will this help to raise the profile of tyres within the wider road safety agenda, but it will directly help to educate motorists and reduce the number of tyre related road casualties.”
Alan Kennedy, Road Safety GB business and operations manager, said: “Several of our members already work closely with TyreSafe and we are delighted to formalise our relationship with them.
“Our new alliance with TyreSafe will make it easier for our members to organise tyre safety events in their local area, in partnership with a local TyreSafe member.
“We will be briefing road safety teams in more detail in the coming weeks.”
TyreSafe is a not-for-profit organisation dedicated to raising awareness about the importance of correct tyre maintenance and the dangers of defective and worn tyres. In 2009, TyreSafe was awarded with the Prince Michael International Road Safety Award in recognition of its achievements in raising awareness about the dangers associated with driving on defective and worn tyres.