Brake has teamed up with children’s TV presenter Maddie Moate to create a short film for primary schools, focussing on speed.
The five-minute film, called speed matters with Maddie Moate, has been created for Road Safety Week 2017 (20-26 Nov), which is coordinated by Brake.
Speed matters features six primary school children talking to Maddie – who is best known for hosting the hit CBeebies series ‘Do You Know?’ – about road safety. In keeping with the Road Safety Week 2017 theme, ‘Speed Down Save Lives’, there is a particular emphasis on speed.
The film explains how and why children view roads differently and why it is important for drivers to keep their speed down in places where people live. It gives a simple introduction to kinetic energy and stopping distances, and ends with the children talking about what they would like grown-ups to do to help keep them safe near roads.
Speed matters with Maddie Moate will be shown in hundreds of schools across the UK during Road Safety Week and is now available for teachers, families and parents to access for free. The film will be available on Brake’s YouTube channel from Monday 20 November.
Road Safety Week 2017
Established 20 years ago, Road Safety Week aims to inspire teachers, youth workers and early-learning educators to engage pupils of all ages in lessons and activities that encourage safe and responsible road use.
Brake has created a series of free resources for schools following the Speed Down Save Lives theme including posters, lesson plans, assembly presentations, activity sheets, advice and case studies.
In 2016, nearly 8,000 schools, organisations and groups ran Road Safety Week activities, with the majority taking place within primary school settings.
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