The Shiny Side Up Partnership’s big, bold and bright yellow information signs – which have become commonplace at rider crash ‘hot spots’ – will be hitting social media in the coming weeks.
The signs are used up and down the country to highlight some of the main crash sites on roads used by motorcyclists, with the aim of reducing the number of riders who are getting killed or seriously injured.
Some speak specifically to riders, while others target drivers with key messages taken from collision data from actual crashes involving bikers.
The signs are being turned into a new social media campaign, which launches on 9 May, in a bid to engage with as many road users as possible.
They cover many of the types of crashes that motorcyclists are typically involved in, including: SMIDSY, filtering/overtaking, losing control on long straight roads, bends and turning across a motorcyclist’s path.
The campaign will also be used to promote the Shiny Side Up Partnership’s Know the Dangers films, which link to the signs.
The eight short films highlight the most common causes of collisions involving motorcyclists.
Heidi Duffy MBE, facilitator of the Shiny Side Up Partnership, said: “We love our big, bold and bright yellow signs. They are certainly attention-grabbing.
“But even more, they tell drivers and riders that motorcyclists have been killed and seriously injured at these locations and that extra care is needed by those on four wheels and two.
“Their success in spreading key messages to bikers has prompted many counties across the UK to use them, particularly in rural counties where bikers love to ride the open roads.
“This campaign will open up the signs to a much larger audience – as always, with the intention of helping keep riders safe.”
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