Students from West Nottinghamshire College have produced a video highlighting the dangers of distractions caused by smart phones or texting when near or crossing roads.
The film, Get the Message, was sponsored by the Nottinghamshire Safeguarding Children Board (NSCB), and created in partnership with Nottinghamshire County Council Youth Arts, and drama and video production professionals.
The project started as a result of the NSCB identifying the need for greater awareness of the dangers of various distractions in relation to young people crossing roads.
In 2012 there were 96 pedestrian and 46 cycling casualties for the 0-18 years age group on Nottinghamshire’s roads. The county council’s website says that “nearly 10% (of these casualties) happened within 50 metres of a school entrance”.
Councillor Joyce Bosnjak, chairman of the Nottinghamshire Health and Wellbeing Board, said: “There’s increasing evidence nationally that young people using smart mobile phones for tweeting, checking Facebook and playing games could be responsible for children suffering road traffic accidents.
“The video from the West Notts College students is great for highlighting this really important issue amongst their peers.”