The “shocking consequences of speeding” are the focus of Transport for London (TfL’s) latest road safety campaign which targets young drivers.
‘Kill Your Speed Not Your Mates’ – which is showing at cinemas across London and on the XBox Dashboard – depicts a young man facing the tragic outcome of showing off in the driving seat.
The campaign targets young drivers with the clear message that they should take more care of the people they care about; their friends.
Leon Daniels, managing director surface transport at TfL, said: “Driving too fast for the circumstances is often a factor in road collisions. Young drivers can lack road experience so judging hazards can be difficult.
“This hard hitting campaign reminds young drivers that they are responsible for the safety of their friends and of the consequences of not taking care behind the wheel.”
The campaign is the latest in a series by TfL to reduce the number of people killed or seriously injured in the Capital. TfL says it is taking an “even handed approach, with campaigns working alongside each other to protect all road users”.