THINK! has teamed up with the British Horse Society (BHS) to produce a short film advising motorists on how to pass horses safely.
The film provides some simple advice for drivers and riders, and asks drivers to give horses plenty of space and to slow down when they see them.
It features clips from the BHS’s ‘Dead Slow’ campaign video, which since its launch in March has been viewed 2.6 million times. The campaign was launched on the back of BHS stats which show that between November 2010 and March 2016, 36 riders were killed as a result of road incidents involving horses that were reported to the charity.
The new shorter video, which includes a fresh voice over, has been sent to TV stations for use as a public information film and is being promoted on YouTube. Road safety teams and other stakeholders are invited to embed the film on their websites and to promote it locally.
Andrew Jones, transport minister, said: “We support the British Horse Society’s campaign to remind drivers when overtaking riders it is important to slow down, give plenty of room and be ready to stop.
“The Highway Code makes clear drivers must show reasonable consideration for other road users and can be prosecuted for putting horse riders in danger.”
Alan Hiscox, director of safety at the BHS, said: “We know most drivers are kind and careful when they drive past horses and riders, but some aren’t. Tragically people and horses do get killed when cars come too close.
“A full-grown horse weighs about the same as a Grand Piano, so if they are hit it makes a big impact – cars get written off and the people inside can get hurt.
“With help from the DfT, we will be able to reach millions more drivers, showing them exactly how to pass a horse on the road and save people’s and horses lives.”