Cumbria’s annual motorcycle safety campaign launches this week with two ads aired on Border and Tyne Tees TV.
Backing up the TV ads are 25,000 ‘Don’t Crunch After Lunch’ leaflets distributed to readers of Bike magazine in the northwest. The leaflet highlights casualty data such as times of day and age of riders, and alerts them to hazards in Cumbria and other rural areas.
Safer Roads For Cumbria’s Bluetooth equipment will be used to transmit an animation to the mobile phones of riders who have their Bluetooth option activated.
Roadside posters carrying the Think Bike! and To Die For! Message will be placed along key motorcycle routes throughout the county.