TyreSafe has launched a new collaboration with the National Tyre Distributors Association (NTDA) – described as a powerful step forward in uniting the voices of the tyre industry in the shared mission to improve road safety.
By aligning their aims, objectives, and strategies, TyreSafe and the NTDA will work together to amplify the message of tyre safety and strengthen engagement with retailers, fitters, wholesalers, and technicians — the professionals on the front line of influencing driver behaviour.
As the UK’s leading trade association for tyre distributors, the NTDA represents more than 300 companies operating over 2,000 tyre retail outlets nationwide, ranging from independent family businesses to major national chains.
The partnership will support joint campaigns, shared research initiatives, and the continued development of resources that help both consumers and industry professionals understand the importance of correct tyre care, maintenance, and replacement.
The NTDA’s recent TyreCheck 2025 research — an extensive nationwide study of more than 58,000 vehicles — provides insight into tyre condition and driver habits.
The findings show a sharp rise in tyres that are legal but dangerously worn (1.6–2.0mm tread), highlighting the need for renewed education on the true meaning of roadworthiness and safety.
Stuart Lovatt, TyreSafe chair, said: “This partnership represents a pivotal moment for the tyre industry. TyreSafe and the NTDA share a common goal — to make tyre safety a central part of the national road safety conversation.
“By combining TyreSafe’s public awareness and behavioural insight with the NTDA’s trade expertise and nationwide reach, we are uniting every part of the tyre supply chain behind one clear message – safe tyres save lives. Together, we can make that message stronger, more consistent, and more effective than ever before.”
Ian Andrew, chief executive officer of the NTDA, added: “The NTDA has long been committed to raising standards across the tyre trade and promoting the professionalism of our members.
“Working collaboratively with TyreSafe allows us to take this commitment to the next level — ensuring that retailers, fitters, and technicians play a central role in improving driver understanding and road safety outcomes. This partnership will help unify our industry around shared goals, driving both cultural and practical change.”
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