TyreSafe has announced the recipients of its 2025 Awards, recognising 13 outstanding contributions to tyre safety across enforcement, education, innovation, retail, community engagement, and industry leadership.
The announcement followed TyreSafe’s Annual Briefing, which welcomed nearly 200 delegates from across the tyre industry and road safety community.
The event featured a full agenda of expert speakers who explored how tyre safety fits into the wider road safety conversation – and emphasised that championing tyre safety is most effective when the sector speaks with one voice, from national authorities to grassroots initiatives and the retail sector.
Stuart Lovatt, TyreSafe chair, said: “These exceptional organisations and individuals demonstrate the power of dedication and innovation in improving tyre safety – and ultimately saving lives.
“Their work spans enforcement on our roads, groundbreaking digital campaigns, community mobilisation, and cutting-edge technology. We are both humbled and inspired by the impact they’ve made.
“[This] briefing made clear that tyre safety cannot be an isolated message. It must be embedded in the way we all talk about road safety. Together, we are stronger, our case for action is clear and now is the time for change, we need to do things differently to make an impact.”
TyreSafe 2025 award winners
Compliance & Enforcement – Lancashire County Council road safety team
Recognised for its comprehensive programme, from free roadside inspections and fleet safety toolkits to bespoke training and Council-wide TyreSafe partnership.
Retailer – Merityre Specialists
Conducted over 20,000 free tyre safety checks in 2024, achieved an 11% uplift in maintenance services, and reached +1.4 million digitally.
Road Safety Organisation – RoSPA
For their landmark inclusion of tyre safety in the National Accident Prevention Strategy and strong advocacy through national committees.
Road Safety Individual – Sophie Lyden (Westgate Tyres / Fresh Drivers UK)
“The Tyre Lady” – energising workshops, viral content, and partnerships with highways agencies, schools, and emergency services.
Tyre Safety in the Community – Jersey Government
Their TyreSafe Event 2024 delivered free inspections on almost 1,000 tyres—revealing 48% at risk—and feeding data into a new Collision and Casualty Reduction Plan.
Online & Social Media – The Motor Ombudsman
‘Make Time for Tyres’ – a cross-industry campaign with powerful messaging on under‑inflation costs, viral social engagement, and media coverage.
Communications – Business in the Community Northern Ireland
‘Responsible Driving and the Fatal Five’– campaign reached 2 million+ impressions through engaging partnerships and storytelling.
Independent Retailer – Eden Tyres & Servicing
Leveraged YouTube, Facebook, and TikTok to deliver clear, trustworthy tyre safety content—earning online growth and news recognition.
Road Safety Partnerships – Warwickshire Road Safety Partnership
‘Garage Anxiety’ initiative: after-hours garage evenings for young drivers to break down barriers and build confidence in vehicle safety checks.
Tyre Manufacturer – Pirelli UK Tyres Ltd
Combining community education via sports club partnerships with ongoing product innovation to improve performance and safety.
Innovation & Technology – Anyline GmbH
AI-powered mobile tyre scanning for instant, accurate, data‑driven inspections—reducing human error and creating tamper‑proof records.
Outstanding Achievement – Halfords
Over 5,000 pothole-related tyre repairs, 2 million+ media reach, free Pothole Check service, and Motoring Club support spotlight their industry leadership.
Special Recognition – Tyre Safety Awareness – ATMA (India)
Educated 20,000+ participants, inspected 30,000+ tyres, and fostered future safety leaders through their Ideathon programme.
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