A consortium of leading UK road safety stakeholders*, led by Road Safety GB, has unveiled ambitious plans to support Global Road Safety Week 2015.
Using the slogan #SaveKidsLives, the third Global Road Safety Week (4-10 May 2015) will highlight the plight of children on the world’s roads in a bid to generate action to better ensure their safety.
The centrepiece of the #SaveKidsLives campaign, which was launched in November 2014, is a child declaration, developed with input from children around the world. Road safety policy-makers and advocates across the globe are being encouraged to “sign it”, “show it”, and “deliver it” to those in charge of road safety during the Week.
Activities planned for the UK to support Global Road Safety Week include production of a series of simple guides to help schools and other organisations implement low or no cost activities to enhance pupils’ road safety skills and awareness. The Week will also see a series of online forums and discussion sessions where road safety professionals around the world will be able to interact with each other and share experiences and ideas to help improve child road safety.
Honor Byford, chair of Road Safety GB, the lead organisation for the UK campaign, said: “Every day more than 500 children across the globe lose their lives in traffic collisions, and thousands are injured. Global Road Safety Week will highlight these appalling statistics and raise awareness of the need for action on this crucial road safety issue.
“The United Kingdom is recognised around the globe as having particular expertise with regard to road safety – we have one of the world’s best road safety records.
“We intend to use Global Road Safety Week to share our expertise with colleagues in other parts of the world, and to hear about the challenges they face and methods they deploy – often in very difficult circumstances – to deliver road safety education and ultimately reduce child casualties.”
The road safety stakeholders involved in the UK collaboration in support of Global Road Safety Week are: Road Safety GB (lead organisation), ACPO, AIRSO, Brake, CFOA, CIHT, DfT, DoENI, Highways Agency, PACTS, RoadSafe, Road Safety Support, Road Safety Wales, RoSPA and Transport Scotland.