The annual My Red Thumb Day campaign takes place today (23 April), aiming to highlight the dangers of using a mobile device while driving for work.
My Red Thumb, which encourages drivers to paint their thumbnail red as a reminder not to use a mobile while driving, was originally developed in the US.
The UK campaign, organised by Devon County Council’s road safety team, sets out to reach as many road users as possible through the use of social media and deploys behavioural change techniques to encourage people to change their habits.
The sixth annual My Red Thumb Day takes place on 23 April with the strapline ‘work on your driving, not your phone’.
The organisers’ aim is for My Red Thumb Day 2019 to be a day with no road traffic collisions caused by drivers using their mobile phones.
Campaign resources include a video showing positive ways that passengers can challenge drivers who are being distracted by their mobile phones (featured) and assembly plans to encourage schools to participate.
The organisers are also sharing messages on social media using the hashtag #MyRedThumb.
All resources can be accessed and downloaded via the My Red Thumb website.