February – March 2024
National ‘Speed’ Campaign (young male drivers)
Organised by DfT THINK! team
Speed is a leading contributing factor to road fatalities and injuries, particularly among young males who often underestimate the risks and unacceptability of driving too fast. This campaign will bring the dangers of driving too fast for the conditions, especially on rural roads, to the forefront of young male minds by emphasising the message of ‘expect the unexpected’. It will run for six weeks during February and March 2025.
For more information visit the THINK! two-year strategy & campaign calendar in the RSGB members’ area