AA DriveTech to continue National Conference sponsorship

12.00 | 6 July 2015 | | 2 comments


AA DriveTech has agreed to extend its sponsorship of the National Road Safety Conference into a fourth consecutive year.

The 2015 National Road Safety Conference is being hosted by Road Safety GB East Midlands Region at the East Midlands Conference Centre in Nottingham on 18-19 November. Around 180 people have already registered to attend the event and 12 organisations have signed up for the accompanying exhibition.

Originally established in 1990, AA DriveTech has developed into the UK’s largest provider of fleet risk management and driver education services, through its three key divisions: DriverAware, FleetSafe and Commercial and Passenger Goods.

AA DriveTech became part of the AA Group in July 2009 and is now headquartered at Basingstoke in Hampshire. Since becoming part of the AA, the company has acquired a number of complementary businesses including Intelligent Data Systems, Nationwide 4×4, Peak Performance and VVCR in Holland.

James Gibson, Road Safety GB director of communications, said: “AA DriveTech has made an important contribution to the success of our National Conference over the past three years – not only by sponsoring the event, but by providing interesting contributions to the agenda.

“We are naturally delighted that they are to continue their support for the conference into a fourth successive year, and look forward to further developing what has become a mutually beneficial relationship.”

David Richards, head of marketing at AA DriveTech, added: “We are delighted to be involved in the prestigious National Road Safety Conference yet again; it’s the quality of the debate and discussions we value as well as hearing new insights from the leaders in road safety in this country.

"The professionals attending are making a positive difference to road safety which complements AA DriveTech’s founding vision of working together to eliminate road death and serious injuries.”

2015 National Road Safety Conference
More than 180 people have already registered to attend the conference, and 21 companies will exhibit alongside the conference, which is being organised by Road Safety GB East Midlands region and co-sponsored by Colas, AA DriveTech, Vysionics and Pepsico. The event is being held at the East Midlands Conference Centre on 18-19 November 2015.

Click here to register to attend as a delegate.

Click here for more information about the exhibition and/or to book to participate in the exhibition.

Click here for more information about sponsoring the event.

For more information contact either Sally Bartrum (delegate registration and exhibition) or Nick Rawlings (agenda/speakers and sponsorship). Both are available on 01379 650112.



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    It’s an interesting comment Dave.

    There is, of course, nothing new in partnership or sponsorship agreements between public and private sector organisations. As project manager for the National Conference, and the person responsible for ‘negotiating’ sponsorship agreements, I think the key thing is to establish expectations from both parties at the outset. If I suspected that a potential sponsor was seeking to further a ‘vested interest’ I would advise against entering into any form of partnership agreement with them. Doubtless all of our sponsors are seeking to benefit from their association with the National Conference, but none ask or expect any more than to have their branding associated with the event. They apply no pressure, nor place any demands.

    We also ensure that there is no single major sponsor in order to prevent even a suspicion of undue influence or expectation. In addition to this, Road Safety GB has its own process for assessing any and every other organisation, public, private or third sector, with whom it is considering working, or from whom it may accept sponsorship. Only if they meet these requirements will they be able to work with Road Safety GB. If circumstances subsequently change, this agreement also provides us with an exit mechanism – but to date that has not been necessary.

    I hope that allays your concerns.

    Nick Rawlings, project manager, National Road Safety Conference
    Agree (0) | Disagree (0)

    The line between public and private sector can often seem blurred now. How is vested interest to be recognised and regulated when the regulators (the public sector) are often seen as “working in partnership” with those they need to regulate (the private sector)?

    Dave Finney, Slough
    Agree (0) | Disagree (0)

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