Edmund King, AA president, will present a paper titled ‘Two Tribes’ at The National Road Safety Conference later this year.
More than 100 people have already registered to attend the event, and 16 organisations have already booked to participate in the exhibition which runs alongside the conference. The final number of attendees looks set to top 200 for a fourth successive year.
Edmund King’s presentation, the full title of which is ‘Two Tribes? What drivers think about other road users?’, will look at motorists’ perceptions of vulnerable road users such as cyclists, pedestrians and motorcyclists. Based on a survey of 20,000 drivers, the presentation will offer an insight into the ‘mind of the motorist’ and explore how road users can co-exist safely on our highways.
Other speakers already confirmed for the conference, include: Laura Hurst, evidence-based researcher at Cornwall Council; Dil Sidhu, programme director at London Business School; and Dr Andrew Clayton, a partner in RSN Associates.
Click here for more information about attending the event as a delegate, click here for information about exhibiting at the event, or contact Sally Bartrum or Nick Rawlings on 01379 650112 for more details.
It has been well publicised that “most drivers think they are better than average” and the conclusion drawn from this is that drivers must therefore over-estimate their own ability.
Why have I never heard the rather more likely explanation that those surveyed had made an accurate assessment?
Dave Finney – Slough
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Though I see only drivers have been surveyed to see how such road users may co-exist. Surely you need to survey all road users to ‘explore how road users can co-exist safely on our highways’?
Ben Searle
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