Animations highlight dangers of ‘Fatal 5’

11.23 | 20 March 2019 | | 2 comments

Creative media students from Pembrokeshire have been praised for their ‘highly effective’ animations depicting the five main causes of road traffic collisions in Wales.

Students from Pembrokeshire College took part in a challenge, set by Pembrokeshire County Council’s road safety team, to create an animation highlighting one of the ‘Fatal 5’ – drink and drug driving, speeding, carelessness, seatbelt non-compliance and mobile phones.

The winning entry, titled ‘3 Seconds’, was developed by Simon Latham (featured above) and focussed on drink driving. The film highlights the delay in reaction times caused by drink-driving, suggesting that three seconds ‘might be the difference between life and death’.

Pierre Dizon and Megan Stanley were named runners up with ‘Don’t Do It’ and ‘The Story Of…’ respectively.

Pierre’s film also focuses on drink driving, while Megan’s animation showed what can happen when a driver takes their eyes off the road, even for a split second.

Pierre Dizon – Don’t do it

Megan Stanley – The Story Of

All three videos feature on Pembrokeshire County Council’s social media channels and will be used during upcoming campaigns.

Denys Bassett Jones, creative media course leader at Pembrokeshire College, said: “I am delighted with the results of this project.

“Live brief competitions are an important feature of the creative media programme at Pembrokeshire College and the students have produced some powerful and engaging videos.”



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    Good one, Bob.

    Nigel ALBRIGHT
    Agree (0) | Disagree (0)

    I am sure that we all know that it’s a minimum safety requirement to give a 3 second gap to any vehicle that we are following at any speeds over 40 mph.

    That said one doesn’t need to be over the legal limit in order to suffer from alcoholic consumption. Half a pint is enough to impair one’s cognitive abilities let alone the 2 pints that many drivers believe that they can consume legally and still drive or even ride motorcycles. Just the one please I’m driving. That’s a fallacy for a start.

    Beer and biking [motorcycling] don’t mix. The other day I saw brilliant video on YouTube, a ride over the North Yorkshire moors. At lunch time they stopped at a village pub and not at the cafe 50 yards away. No doubt they had a pint then. Two hours later it ended at a pub and there they all were enjoying a good cold pint of ale. And then they had a 130 mile trip home again.

    Its no wonder as we suffer idiots on the roads.

    Agree (4) | Disagree (1)

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