Annual TRIP campaign helps prepare drivers for winter

12.06 | 25 November 2024 |
TRIP


With nearly 40% of drivers planning a long journey over the festive break, and winter breakdowns on motorways and major A roads increasing by 22% in the last five years, statistics unveiled today (25 Nov) by National Highways reveal how unprepared many road users are for travel during the winter period.  

National Highways released the data as it launches its annual winter TRIP campaign to encourage drivers to take the necessary precautions as colder weather sets in and road conditions become more challenging.

The statistics show that:
• Only 34% travel with water, yet nearly two thirds (62%) believe it to be vital
• Only 10% confirmed they have emergency food in their cars, whilst almost half (47%) consider it to be a necessity
• Only half of road users have de-icer in their vehicles, yet almost three quarters (74%) of those surveyed believe they ought to
• A ‘shocking’ 64% of people travel without extra layers or warm clothes
• Only 21% travel with a fully charged mobile phone, but 60% know they should

The acronym TRIP promotes four simple steps to prepare drivers using motorways and major A roads:
• Top-up: Fuel, oil, and screen wash
• Rest: Plan regular stops every two hours to avoid driver fatigue
• Inspect: Check tyre pressure and tread
• Prepare: Have a plan for severe weather conditions

TRIP

 

Drivers are being encouraged to plan and prepare by packing a winter travel kit including de-icer, an ice scraper, warm clothing, boots, food, water, a torch, and a snow shovel.

Data shows that winter breakdown incidents on major roads have increased by 22% over the last five years, with tyre issues as the top reason (19.1%) followed by loss of power (7.9%). National Highways warns that incidents of this kind can hinder its gritters from treating the roads, potentially leading to additional disruptions and delays.

Duncan Smith, executive director of operations at National Highways, said: “Preparation is key to staying safe during winter journeys and we’re already playing our part by lifting roadworks on key routes in time for Black Friday deliveries next week, helping logistics companies.

“Across the winter season, we have Traffic Officers, Control Operators and operations colleagues working around the clock to keep roads accessible, providing a smoother travel experience for all.

“We’re now asking road users to do their bit too. Packing the right essentials and driving cautiously in poor weather can make all the difference. So, if you’re planning to use the roads, check your vehicle, plan ahead, and use our TRIP guidance to get winter ready.”

National Highways has produced a campaign toolkit with various assets including campaign messaging, graphics and social media messaging – click here to access the toolkit.

The TRIP initiative is part of National Highways’ ongoing commitment to safer roads, aiming to keep traffic moving smoothly and minimise weather-related incidents.

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