Are you ‘Ready to Ride’ this Spring?

11.27 | 25 March 2024 | | 1 comment

The National Young Rider Forum is launching a new social media campaign as it ramps up efforts to support young riders this Spring.

The campaign digitalises the ‘Ready to Ride?’ educational film, which details the steps that a young person needs to take if they are considering becoming a motorcyclist.

Funded by The Road Safety Trust and Kent County Council, the film covers vital topics such as licensing, PPE, maintaining a motorcycle and riding safely in sections presented by young people themselves.

The social media campaign is being launched today (25 March) ahead of the Easter period, which typically marks a return to the roads for motorcyclists, pedal cyclists, horse riders and pedestrians.

It encourages young riders to watch out for hazards on the roads and to make the right choices about what to wear – to give them the best possible protection in the event of a collision.

The three videos – all of which pose a question to the viewer – will be shared across Facebook, Instagram and X (formerly Twitter).

Heidi Duffy MBE, facilitator of the National Young Rider Forum, said: “This campaign aims to raise awareness to new and young riders that the warmer, dryer weather will make the roads much busier.

“Therefore, it is vitally important they are watching out for hazards on the roads, as well as making the right choices about what to wear – just in case they come a cropper!”

Ruth Purdie OBE, chief executive of The Road Safety Trust, said: “It is well known that motorcyclists are over-represented in crash statistics.

“This timely campaign makes use of a great resource, which covers a series of important topics for young riders to consider.”

‘Ready to Ride?’ is designed to fit into school, college and university timetables, or any other classroom opportunity and can be delivered by road safety professionals, emergency service personnel or teaching staff.

The interactive film is 40 mins in length and features young actors who take the audience through five sections of information which potential young motorcyclists will find useful as they set out on the journey to be a new rider.

The film comes in two versions, one with subtitles. It also includes lesson plans and additional presenter information as well as evaluation sheets.

The National Young Rider Forum welcomes interested parties to pilot the resource, to inform a future national roll-out.

For more information contact Heidi Duffy MBE via email.


 

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    At least 40% of young rider fatalities <18 years are underage (2022 Stats) and others probably didn't have a licence and therefore likely had no training.

    I suggest this is the major problem that needs to be addressed along with illegal E-Scooters where the average age rider is just 16 years old, with 12 additional riders dying every year.

    Riders and parents need to be made aware of this, and the police need to act.


    Michael Abbott, Newark
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