Road Safety GB is developing resources to help members promote the ‘Be bright, be seen’ message when the clocks go back in late October (Sunday 25 October).
The resources are being financed by Road Safety GB and developed in partnership with the THINK! team. Artwork and photography will be made available free of charge for Road Safety GB members to use in their area.
The creative concept, which is still under development, features two lines of primary schoolchildren disappearing into the distance. In one line the children will be wearing hi-vis clothing, and in the other they won’t – to highlight the difference this makes. The photo will be taken at dusk (see pic).
Free downloadable resources – available from the members area of this website – will comprise a press release, press photograph, and artwork for a poster and bus back.
Members will also have the opportunity to purchase a quantity of printed posters, either with or without their branding and contact details.
Alan Kennedy, Road Safety GB chair, says: “We’re delighted to be working in partnership with the THINK! team to produce these resources for our members.
“Be bright be seen is a crucial message for children and parents as we move into autumn – we hope that the campaign resources we’re making available free of charge to our members will help reinforce the message.
“It’s the first time for many years that Road Safety GB has worked on a national campaign in this way and is an excellent example of how our organisation can provide tangible support and benefits to members.”
More details about the campaign will be published in the next few weeks, and resources will be available in early October.