Samsung Bike Week launched this week (12 June) at the annual All Party Parliamentary Cycling Group bike ride from the London Transport Museum to the House of Lords.
Cycling the three miles for charity were Tommy Goodwin, Olympic medalist in the 1948 London Games, as well as Norman Baker MP, parliamentary under secretary of state for transport.
Philip Darnton, from Bike Week, said: “Samsung Bike Week is a unique cycling event because it is as much for total novices as passionate cyclists.
“With the added incentive of being able to raise money for charity by taking part in the Samsung Hope Relay, we hope even more families and people will get on their bikes this summer.”
Andy Griffiths, Samsung UK and Ireland managing director, said: “Samsung is delighted to sponsor Bike Week to encourage everyone to take part in cycling during the summer and we are looking forward to bringing cycling to the whole of the UK through the regional events which we are supporting.
“The chance to raise money for charity is an added incentive for cyclists and with the Samsung Hope Relay people can contribute to a charity by simply downloading an app, and then cycling a mile or more. We hope this will encourage even more cyclists to take part.”