Young people are being invited to create “hard-hitting” road safety ads as part of the 2young2die competition organised by Brake.
The competition, sponsored by young driver insurer Marmalade, encourages young people to promote life-saving messages to peers and the wider community via a short film, web or billboard advert.
The winners will receive an award and a camcorder for their school or college to help promote road safety, at Brake’s annual reception at the Houses of Parliament in January 2015. The deadline for entries is 31 May 2014.
Last year’s winning entry was a series of short films produced by teams of fire service cadets from Congleton, Sandbach and Runcorn. The films, on speeding, drink-driving and seatbelts, were developed as part of a project set up after the tragic death of Congleton cadet Hayley Bates in a crash in 2010. The films are used by fire crews in workshops with schools and colleges.
Philip Goose, senior community engagement officer at Brake, said: “We’re challenging teams of young people to produce an ad with a powerful, life-saving message and raise awareness about how we can prevent deaths and injuries on roads.
“It’s a great initiative that schools, colleges, youth workers and other professionals can use to get young people thinking and speaking out on road safety.”
Click here to read the full Brake news release.