Brake has produced a free interactive resource with the aim of making streets safer and more pleasant by reducing the number of car journeys.
Released in the lead up to Road Safety Week* (23–29 Nov), ‘Drive less, live more’ has been developed by Brake in partnership with AIG and Specsavers in order to encourage discussion about ‘the importance of driving less’.
Brake says that the ‘vast majority’ of casualties are down to driver error and that a ‘big part’ of improving road safety is ‘driving less, as little as possible, or not at all’.
The charity argues that walking, cycling or using public transport not only makes streets safer, but also has personal benefits including saving money, helping people live more active lives, reducing stress, reinvigorating communities and cutting congestion and pollution.
The open-access resource is intended for use by anyone who works with drivers: fleet professionals and employers; driving instructors; road safety professionals and emergency services; teachers; community leaders; and by individuals themselves.
Brake is especially encouraging families to use the resource to reduce school-run and commuter traffic, and asking businesses to manage at-work journeys.
Gary Rae, Brake’s director of communications and campaigns, said: “Our new resource is a powerful tool that shows that by driving less, you can improve road safety and prevent casualties, become more active, and protect the planet.”
Footnote*
Road Safety Week* is Brake’s flagship event to promote safer road use. Road Safety Week 2015 takes place 23-29 November, with support from the Department for Transport.
It is a matter of record that death rate per mile walked is several times higher than the rate in a motor vehicle, from memory not as bad as cycling (17 times) or motorcycling (45 times) but a lot higher than 1. Numbers from recent memory.
Idris Francis Fight Back With Facts Petersfield
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It’s rather simplistic to believe that with fewer cars on the road we will have fewer incidents. Perhaps what we need is a back to basics approach and manage our car journeys with greater safety as a priority. If drivers adopt the Space is Safe ethic and ethos then I believe we would see a reduction in incidents as each would be giving each other greater space in which to drive with greater safety. If we take persons out of cars then maybe we will increase foot traffic and make more problems for ourselves and maybe end up having a greater numbers of pedestrian incidents.
Bob Craven Lancs.. Space is Safer Campainer
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With around five deaths per 100 million car journeys you could easily assume that reducing the number of journeys would reduce the number of deaths. The trouble with that rather simplistic line of thinking is that nobody knows which of those 100 million journeys are the ones that are the problem. You could quite easily eliminate 99,999,995 of the 100 million journeys and still leave the dangerous ones in place and gain absolutely no advantage. This I’m afraid shows how easily people can be fooled into making assumptions that are not borne out by the rules of probability.
Duncan MacKillop. No surprise – No accident.
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