Brake has produced a free interactive resource with the aim of making streets safer and more pleasant by reducing the number of car journeys.
Released in the lead up to Road Safety Week* (23–29 Nov), ‘Drive less, live more’ has been developed by Brake in partnership with AIG and Specsavers in order to encourage discussion about ‘the importance of driving less’.
Brake says that the ‘vast majority’ of casualties are down to driver error and that a ‘big part’ of improving road safety is ‘driving less, as little as possible, or not at all’.
The charity argues that walking, cycling or using public transport not only makes streets safer, but also has personal benefits including saving money, helping people live more active lives, reducing stress, reinvigorating communities and cutting congestion and pollution.
The open-access resource is intended for use by anyone who works with drivers: fleet professionals and employers; driving instructors; road safety professionals and emergency services; teachers; community leaders; and by individuals themselves.
Brake is especially encouraging families to use the resource to reduce school-run and commuter traffic, and asking businesses to manage at-work journeys.
Gary Rae, Brake’s director of communications and campaigns, said: “Our new resource is a powerful tool that shows that by driving less, you can improve road safety and prevent casualties, become more active, and protect the planet.”
Road Safety Week* is Brake’s flagship event to promote safer road use. Road Safety Week 2015 takes place 23-29 November, with support from the Department for Transport.