Brake has announced that the national launch for Road Safety Week 2014 will take place at Marble Arch in London, with regional launches in Edinburgh, Cardiff, Leeds, Portsmouth, and locations in the north west, north east and the Midlands.
Road Safety Week is a national event to promote safer road use, coordinated annually by Brake and involving thousands of schools, communities and other organisations across the country. The 2014 event takes place 17-23 November and is supported by the DfT and headline sponsors RSA and Specsavers.
The theme this year is “look out for each other” which is being used as a call for all road users to help stop the “five deaths and 61 serious injuries that happen every day on UK roads”, and particularly to protect people on foot and bike.
The Road Safety Week website says: “Sometimes it can feel like roads are angry places where different road users are in different tribes and competing for space and priority.
“A simple lack of consideration and care can have awful consequences. It can mean people feel less able to get out and about and less likely to choose walking and cycling: kids not being allowed to walk to school, commuters not feeling able to cycle, families being more inclined to always use the car.
“In this year’s Road Safety Week we’re asking everyone to look out for each other on roads, because being selfish can easily lead to tragedy. We’ll be particularly calling on drivers to protect people on foot and bike by slowing down to 20 in communities, looking longer and taking it slow at junctions and bends, and giving people plenty of room.
“We’ll also call on everyone to put safety first and be considerate to one another, encouraging people on foot and bike to never take chances, and make sure they can be seen.”