Walkers, cyclists and runners are being encouraged to raise awareness about the importance of protecting cyclists and pedestrians by organising a ‘Bright Day’ during Road Safety Week (19-25 November).
The theme for this year’s Road Safety Week, organised by road safety charity Brake, is ‘Slower speeds = happy people’. Brake will use the event to underline the importance of making it safer for people to walk, run and cycle in their communities.
Brake will also be calling for action from authorities to make roads safer and appealing to drivers to slow down to 20mph in communities, and to look out for people on foot and bikes.
Walkers, cyclists and runners are being encouraged to organise a Bright Day in their workplace or community, in which everyone will wear bright clothes.
Julie Townsend, Brake deputy chief executive, says: “Road Safety Week is a great opportunity to work together to make our streets safer, greener and more pleasant places.
“We believe people should be able to walk and cycle without their lives being endangered by traffic. We’ll be calling on authorities to do more to protect people on foot and bike, and calling on drivers to make a difference by slowing down.
“Organising a Bright Day is a great way to get involved in the UK’s biggest road safety event, have fun, raise awareness, and raise funds. It’s a simple way to promote a critical message.”
Click here for more information, including how to register for the event.