A new campaign is asking drivers in Lincolnshire to show their commitment to safer driving by displaying a #SlowDownInLincolnshire bumper sticker on their vehicle.
Run by Lincolnshire Police in partnership with the Lincolnshire Road Safety Partnership (LRSP), the campaign calls for road users to respect their neighbourhood by observing the speed limit.
The stickers can be picked up from various police stations across the county and displayed either on the rear bumper or windscreen of a car, van, farm vehicle, motorcycle or other larger fleet vehicles.
The initiative was thought up by PCSO Dave Bunker, following concerns about speeding from the local community in Skegness. He researched alternative ways of engaging drivers in road safety campaigns, and found a similar initiative in the USA.
PCSO Bunker said: “With the help of local drivers and businesses who commit to drive within the speed limit – or lower if the road conditions dictate – speeding could become as socially unacceptable as drink driving or not wearing your seatbelt.
“Let’s do this together. If average speeds fell by 1% the number of crashes on our roads would fall by 5%.
“Every community across Lincolnshire will know the impact speeding can have on safety, from navigating our many rural roads where blind bends or poor overtaking can mean speeding poses even more of a risk, to keeping the streets where our children go to school or play safe.”
Drivers are also encouraged to take a photo of their vehicle displaying the sticker, and tag share it on social media using the hashtag #SlowDownInLincolnshire.
The project is the first of a year-long road safety campaign launched by Lincolnshire Police under the banner of #drivesafelincs.
John Siddle, Lincolnshire Road Safety Partnership, said: “We know around 25% of injury collisions have speed as a contributory factor and all collisions are exacerbated by speed.
“In previous enforcement campaigns we have seen drivers, local to their own community, exceeding the speed limit. What we say to drivers is to slow down in your community as well as other communities where people just like you want a safe place for their families.”