With traffic levels expected to increase on 19 July, Cheshire’s emergency services are asking the public to look out for one another on the road to prevent serious injury.
More than 280 people were seriously injured on Cheshire’s roads in 2020, while 29 people lost their lives.
The campaign, devised by the partners of the Cheshire Road Safety Group, aims to raise awareness that all road users have the right to use the roads safely, regardless of how they choose to travel on it.
It also highlights how inconsiderate actions can have serious life-changing consequences.
Supt Jon Betts, head of Cheshire Police’s Roads and Crime Unit, said: “It is really important that road users respect other people using the roads and be kind and considerate to each other.
“Every person using the roads is a human being with a story to tell. They also have people who care about them, waiting for them to arrive home safely.
“Quite often road users will use multiple modes of transport throughout their lives, whether that be by car, motorcycle, pedal cycle, horse or on foot – yet the relationship between road users can often be quite fraught.
“Throughout the pandemic we saw a lot more people take to the roads on their pedal cycles, or walking.
“With the expectation that people will keep up with their cycling and walking it is vital that all road users look out for one another to help keep each other safe and remember that everyone has the right to use the roads and come home safely.”