The DfT’s THINK! campaign and Mercedes-Benz Retail Group (MBRG) have been unveiled as official supporters of Child Safety Week 2014 (23-29 June).
Child Safety Week is organised by The Child Accident Prevention Trust (CAPT), a charity which works to reduce the number of children and young people killed, disabled or seriously injured in accidents.
As a result of the DfT’s support, every road safety team has been sent a free Child Safety Week toolkit. And CAPT is encouraging professionals who work with families to work in partnership with their local road safety team.
Any road safety teams that have not received a Child Safety Week toolkit should email their contact details to: firstname.lastname@example.org.
MBRG’s focus for Child Safety Week is in-car safety. As well as safety videos and tips for parents, it is offering its 30 plus dealerships as venues for Child Safety Week events.
Road safety officers can use the dealer locator on MBRG’s website to find their local dealership, which are clustered in London, Birmingham and Manchester.
The Child Safety Week website contains free resources for download and suggestions for local agencies that could be partnered for activities during the week.
For more information contact Amy Charters at CAPT on 020 7608 7361.
Child Safety Week 2014
Child Safety Week 2014 will focus on the “villainous Morning Mayhem” which regularly occurs in many households across the UK.
CAPT says that the ‘safety heroes’ it introduced in Child Safety Week 2013 were “so mighty in their pursuit of protecting children from serious accidents, we thought they deserved an epic sequel”.
The CAPT website says: “Mornings can be particularly chaotic, which is why our theme for Child Safety Week 2014 involves the villainous Morning Mayhem.
“Campaign resources will show how small changes from ‘safety heroes’ (mums and dads, grandparents, brothers and sisters) can help defeat Morning Mayhem and the accidents he’s likely to cause.”
The campaign toolkit, which comprises a poster and 28-page booklet containing ideas to make Child Safety Week a success, can be ordered from the CAPT website.