Conference agenda taking shape

12.00 | 23 April 2012 |

The agenda for The National Road Safety Conference 2012 is beginning to take shape and the first three speakers have now been confirmed.

The conference is being hosted by Road Safety GB London Region at the Britannia International Hotel, Canary Wharf, 14-15 November. The event is being co-sponsored by Colas, ALCOLOCK UK, RedSpeed International, and AA DriveTech.

Laura Hurst, evidence-based researcher at Cornwall Council, will deliver a presentation titled ‘A practical application of behaviour change techniques into road safety education initiatives’. In her presentation Laura will argue that road safety education initiatives, which aim to reduce road casualties by changing attitudes and behaviour, are rarely theory led. She will explain how health psychologists recognised the need for a common language of behaviour change in order to better evaluate behaviour change initiatives, and how researchers developed standard definitions for 40 behaviour change techniques (BCTs). Cornwall Council has used these definitions to identify which techniques their road safety education initiatives utilise and has examined the evidence for the effectiveness of those techniques.

Dil Sidhu, programme director at London Business School, will explore the science of influence and persuasion in his presentation. Dil has worked for a number of organisations in a variety of roles, and is known for his ability to combine learning and development initiatives with experience in the commercial sector. A self-confessed ‘Life Student’, Dil has completed three master’s degrees.

Dr Andrew Clayton, a partner in RSN Associates, will deliver a presentation about interlocks and their role in reducing drink-driving. Dr Clayton has spent his entire professional career in road safety and was as a member of the Accident Research Unit at University of Birmingham for more than 10 years. More recently he was the project manager for a DfT funded field study into the usefulness, acceptability and impact on lifestyle of alcohol ignition interlocks, after which he undertook a worldwide review into the use of interlocks.

Click here for more information about attending the event as a delegate, click here for information about exhibiting at the event, or contact Sally Bartrum or Nick Rawlings on 01379 650112 for more details or if you are interested in sponsoring the event.


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