Cornwall launches cartoon campaign for bikers

11.05 | 19 May 2011 |

Mugs bearing a road safety illustration are being distributed to ‘biker-friendly’ cafes and shops in Cornwall, as part of a motorcycle awareness campaign delivered by Cornwall County Council.

A cartoon strip running around the mugs depicts an unwary rider confronted with an agricultural vehicle on a bend.

The campaign launch coincided with the Easter holiday weekend, traditionally the start of the motorcycle ‘season’, when many riders get on their bikes for the first time after winter.

The cartoon message will also appear on pump nozzles at 18 forecourt sites throughout the summer. Thousands of ‘Think Bike’ stickers are also being given away with Bike and Performance Bike magazines in the south west.

John Macneill, Cornwall council project co-ordinator, said: “This campaign follows on from last year’s highly successful ‘Think Biker’ campaign which gained national recognition for featuring real, local bikers. While we must continue to remind people to think bike, it is vital that we riders also take extra care to look out for ourselves.”

Contact John Macneill on 01872 327308 for more information.


Comment on this story

Leave a Reply

Your email address will not be published. Required fields are marked *

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.