The British Horse Society’s Dead Slow campaign has been recognised for its outstanding achievement and contribution to driver training and road safety.
Dead Slow seeks to educate road users about the correct way to behave around equestrians, and thereby reduce the number of injuries and fatalities caused to horses and riders.
The key behavioural change messages to drivers in the campaign are:
- Slow down to a maximum of 10mph
- Be patient – do not sound the horn or rev the engine
- Pass the horse wide and slow (if safe to do so)
- Drive slowly away
As part of the campaign, the British Horse Society (BHS) has been working with driving instructors to reach young drivers.
Earlier this month, Dead Slow received an award from the Institute of Master Driving Tutors.
The award celebrates those that have contributed significantly to driver training and or road safety in the UK
Alan Hiscox, director of safety at the BHS, said: “We are thrilled to have been recognised this year by the Institute of Master Tutors of Driving.
“A key part of the Dead Slow campaign is considering how the BHS can reach young drivers to help them understand the dangers of passing horses too quickly and closely on our roads.
“The safety team have had very positive partnerships with driving instructors since we launched the campaign and it has been so important to involve them when it comes to increasing the safety of horses on the road.”
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