The Deer Initiative has published a factsheet and FAQs for the general public, as part of its DeerAware campaign.
The Deer Initiative estimates that several people are killed and as many as 700 are injured every year as a result of collisions involving deer – either through direct collisions or swerving to avoid deer. The cost of human injury is estimated to exceed £53m per year and the cost of damage to vehicles to be at least £17m.
DeerAware is a programme to raise public awareness of the danger of deer on roads in the UK. Research indicates that more than 42,500 deer may be involved in vehicle collisions each year in Britain.
DeerAware is supported by Highways Agency publicity material that is available to regionally, targeting local deer collision ‘hotspots’.