Dragon backs horse safety campaign

12.00 | 28 February 2013 |

GEM Motoring Assist has produced a new leaflet to promote horse rider road safety, which has been given the seal of approval by Dragon’s Den investor Deborah Meaden.

GEM says that almost 10% of reported road incidents involving horses in 2012 resulted in a horse fatality and 7% caused serious injury to the rider. To combat this, it has created a ‘Horse Rider Safety’ leaflet in conjunction with The British Horse Society.

Deborah Meaden, a horse owner and rider, said: “For drivers and horse riders it is crucial that both parties fully acknowledge and understand the importance of road safety. Sharing the road means shared responsibility, and this campaign offers a great resource for seeing things through the eyes of both the rider and the driver.”

For horse riders the leaflet covers issues including hand signals and the importance of fluorescent leg wraps. For motorists, it advises on appropriate speed, the nature of horses as ‘flight’ animals, and the dangers of sudden movement and noise.

David Williams MBE, CEO of GEM Motoring Assist, said: “We wanted to make this campaign as neutral as possible, without taking the side of either the horse rider or the driver, so both perspectives are included. Working with The British Horse Society, we really want this leaflet to help riders and motorists work together to create the safest conditions for all road users.”

Click here to download the leaflet.


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