Safer Roads Humber is using the impending publication of A-level results to remind young drivers and riders of the dangers of driving the morning after a heavy night of drinking.
Safer Roads Humber has been running the ‘Big Night Out’ campaign across the summer months. As A-level results are released many students will either celebrate their success or drown their sorrows, and Safer Roads Humber is reminding them that they could still have alcohol in their body the morning after a heavy night of drinking.
‘Morning After a Big Night Out’ targets drinkers who do the right thing on the night (book a taxi, get dropped off at the pub or club, or nominate a designated driver) but drive the morning after when they may well still be over the limit. The campaign explains that it takes the body around an hour to break down each unit of alcohol.
Ruth Gore, spokesperson for Safer Roads Humber, said: “We know that many young people like to go out on at least one big night out every weekend and we expect many people to be celebrating as A-level results are released.
“Most people almost always do the right thing during the evening by leaving the car at home and making other transport arrangements. However, unfortunately what many people don’t realise is the amount of alcohol that remains in the body the following day – and especially during the morning.
“This campaign tries to raise awareness with this group by helping them to understand how much they’ve consumed and how long it will be before the alcohol is clear from their body.”
Information flyers are being given out at a range of events across the region and radio adverts are being aired during the summer holidays. The ‘Morning After’ website provides more about the length of time alcohol stays in the body.
For more information contact Ruth Gore on 01482 391458.