Drivers negotiating a tricky bend in Yorkshire claim they are being dangerously distracted by a road safety poster urging them to keep their eyes on the road, according to a report in the Telegraph.
The poster, which begins, ‘Oiiiii eyes on the road’ and continues: ‘What’s so important? Concentrate on the road’, is positioned on a 90 degree corner.
It is part of a campaign by the West Yorkshire Safer Roads Partnership to improve rural road safety by highlighting the issue among thoughtless drivers.
However, some drivers who use the road say it could cause accidents.
Geoffrey Williams, 44, said: "I can understand the message but surely placing a poster like this on a very difficult bend is going to cause someone to crash? Surely for this message to get across people would have to read it?
"However, to do it on this bend is even more of a nonsense. It is notorious round here, there is a difficult camber to negotiate and it’s very tight so if you even glanced up it could be a problem.
"When I first drove past it a few days back I was stunned. It is ridiculous. If someone reads the small print, which is the point of the message, they could plough into someone coming the other way. It’s an accident waiting to happen."
Steve Thornton, chair of tthe West Yorkshire Safer Roads Partnership, said: "This campaign aims to raise awareness of driving issues caused by loss of concentration and being distracted by factors inside and outside the vehicle.
"At the end of this month-long campaign many more people will understand the importance of maintaining a focus on their driving"
Click here to read the full Telegraph report.