Kent County Council, The Honest Truth Partnership and a partnership comprising Central Bedfordshire Council, Luton Borough Council and Amey were the Gold Award winners at the inaugural FirstCar Young Driver Road Safety Awards ceremony in London yesterday (15 April).
FirstCar launched this new awards scheme, which was sponsored by ingenie, to recognise the work of road safety professionals in seeking to reduce casualties among young drivers. More than 50 entries were received across the three award categories.
The Education and Training Initiative Award – which recognises standout education programmes and training schemes that successfully engage learner and newly qualified drivers in improving their attitude and skills – went to a partnership comprising Central Bedfordshire Council, Luton Borough Council and Amey for the ‘MORE’ (Motivation, Observation, Reaction, Education) scheme, a pre and post young driver three-stage education package focusing on collision avoidance.
The silver award in the category went to the Engage North West Partnership, while the bronze award went to Lancashire County Council for its Wasted Lives initiative.
The Partnership Scheme of the Year Award recognises outstanding examples of engagement from either within the public sector, or through reaching out to the private sector, to improve young driver road safety. More than the initiative itself, the judges looked at how the partnership worked to leverage the key strengths of each partner.
The gold award went to The Honest Truth Partnership, a multi agency partnership set up with £750 seed funding which is now growing nationally and internationally due to its unique and innovative approach.
The silver award went to Surrey Fire and Rescue for Safe Drive Stay Alive which has just celebrated its 10th year and passed the milestone of 100,000 attendees, while the ‘bronze’ award went to GoSafe for the Deadly Mates campaign.
The Young Driver Campaign of the Year Award went to Kent County Council for its Speak Up campaign which enables young people to have a say in their safety when travelling as passengers, thereby influencing the behaviour of young drivers.
The silver award went to Blazed and Wasted by Road Safety Analysis, which utilises behavioural science to target young adults and deliver measurable results, while The Honest Truth Partnership picked up the bronze award.
James Evans, FirstCar founder, said: “The number of entries exceeded all our expectation and underlines how much hard work is going on across the country.
“A special thanks to everyone who took the time and effort to enter, and many congratulations to those who made the shortlist and, of course, to the eventual winners – the competition really was very fierce.
“We are delighted that these inaugural awards have been so well supported and will be announcing our plans for 2016 in the coming months.”