“Everyone should wear a helmet to protect themselves”

Neuron Mobility has launched a week-long operation to highlight the importance of wearing a helmet while riding an e-scooter. 

This year’s Helmet Safety Awareness Week, which is referred to as ‘Golden Helmet Week’, takes place from 21-29 September. 

As part of Helmet Safety Awareness Week, Neuron will be promoting helmet use through online and in-person rider education as well as incentives. 

While not a legal requirement, wearing a helmet when riding an e-scooter is strongly advised in the UK, and Neuron says they are the single most important piece of safety equipment to prevent serious injury in the unlikely event of an accident. 

For the duration of the week, Neuron has equipped an e-scooter in the city with a golden helmet for the ‘Golden Helmet Challenge’ and those who take a ride on it will win a free trip. 

Riders can use the e-scooter’s app-controlled helmet lock to release the helmet at the start of the trip. For an extra bonus, they can also take an in-app ‘helmet selfie’ to earn credits for future rides.

The company will also be promoting helmet use and safe riding through a series of light-hearted videos on social media and rider emails, and riders will be directed to their online ScootSafe Academy for incentivised quizzes, videos and games. 

Neuron’s Safety Ambassadors also will be out in greater numbers at e-scooter hotspots reminding users of the riding.

In Newcastle, more than 99.99% of all trips end safely and without incident. Neuron has revealed their most frequent – and safest – rider has travelled an astounding 3,870 miles without incident since the service launched in February 2021.

Richard Hannah, head of global operations at Neuron Mobility, said: “It’s great to be running our fourth-annual Helmet Safety Awareness Week. 

“Although 99.99% of all Neuron trips end safely and without incident; helmets are one of the simplest and most effective ways to prevent serious injury in the unlikely event of an accident. Everyone should wear a helmet to protect themselves, and we want people to continue to wear them long after the campaign ends.”

The news comes only two weeks after Newcastle City Council confirmed Neuron’s contract had been renewed until May 2026.

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