A motorcycle video that has attracted more than 15 million YouTube hits across the globe has been named as the recipient of the 2014 MIPAA* Chairman’s award.
The award was presented jointly to Norfolk Constabulary, Suffolk Constabulary and Mrs Brenda Holmes for releasing a video which showed the moment Brenda Holmes’ son, David, was killed while riding his motorcycle.
David Holmes was killed on the A47 at Honingham in June 2013. A three-minute video produced by Norfolk police was released on 4 September and within 24 hours had received more than one million views. The film shows the moment 38-year-old David’s bike collided with a car that pulled out in front of him, and an interview with his mother, Brenda.
Mike Orford, MIPAA chairman, said: “The courage of Brenda Holmes, supported by Norfolk and Suffolk Constabularies, in releasing a harrowing video that included the shocking moment when her son, David, was killed on his beloved motorcycle, has undoubtedly saved lives, and seen some good come from this terrible accident.
“This is the first time we have recognised road safety communications with the MIPAA Chairman’s Award, as we wanted to acknowledge the global impact of the footage captured by the headcam fitted to David’s motorcycle helmet.
“The video made an outstanding contribution to road safety by getting riders and drivers to think about their actions, as well as attracting media and online coverage across the world and creating debate about the consequences of one moment of inattention.”
The award was presented to Mrs Holmes, chief inspector Chris Spinks, head of Norfolk and Suffolk Roads Policing Unit, and Laura Bagshaw, communications officer, Norfolk Constabulary at the annual MIPAA Christmas lunch in London on 15 December.
Brenda Holmes said: “Although we know the video been widely viewed we cannot measure how successful it has been in terms of casualty reduction and for me this award shows that it has been of some value.”
Chief inspector Chris Spinks said: “I remain astonished by the number of views the video has received and would like to express my gratitude to Brenda for being involved.
“This campaign wouldn’t have been possible without the support of David’s family and from the outset Brenda showed great strength and determination in her belief that the release of this footage would make a difference.
“We will never know how many lives have been saved but I’m convinced that we have exceeded Brenda’s wish in that one person would have got home safely, who might not have before.”
*MPIAA (Motor Industry Public Affairs Association)
With more than 400 individual members, MIPAA is the world’s largest network of professional motor industry communicators representing major automotive brands, vehicle manufacturers, suppliers, consultancies and other institutions connected with the sector, in the UK and overseas.