A free webinar is taking place later this month to showcase a number of recent winners of the Prince Michael International Road Safety Awards.
Established by HRH Prince Michael of Kent in 1987, each year the ‘most outstanding’ international road safety initiatives receive public recognition through the scheme.
The awards are presented in five main categories based on the five pillars of the Global Plan for a Decade of Action: road safety management, safer roads, safer vehicles, safer road users and post-crash response.
Typically the winners are invited to the awards’ luncheon held at The Savoy in London.
However, in the absence of this event in 2020, a free webinar has been organised to celebrate some of the award-winning initiatives.
Registration is now open for the event, which takes place at 2pm (GMT) on 23 March.
The session will include a message from HRH Prince Michael along with presentations from:
- Lotte Brondum, executive director, The Global Alliance of NGOs for Road Safety
- Claire Wood, strategy & insight lead, Transport Scotland
- Dr Rajendra Prasad, hon. medical director, Indian Head Injury Foundation
Claire Wood will present on two Scottish Government and Road Safety Scotland campaigns which use ‘science-based behaviour change’.
The #DriveSmart campaign features a series of larger-than-life ‘gran’ characters, who unexpectedly appear whenever a young driver attempts to do something risky.
The cheeky, straight-talking Gran has been used to tackle a number of issues, most recently drink and drug driving in the run up to the festive period.
The second campaign, Breath-taking Roads, uses a number of ‘engaging and educational’ films to show bikers how to improve their riding skills in the KSI ‘hot spots’.
There will also be a question and answer session with the speakers.
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