GEM launches three new Blue Light Aware videos

10.24 | 22 May 2024 |

GEM Motoring Assist has added three new videos to its Blue Light Aware resource, to illustrate specific situations where different road users could be confused by emergency vehicles.

The videos cover the following topics:

  • Emergency motorbikes, and what they need from road users (produced with the assistance of the Metropolitan Police and DocBike)
  • Specific advice for horse riders (created with, and approved by, the British Horse Society, with the assistance of the Metropolitan Police Mounted Section’s training school and Surrey Fire and Rescue)
  • Making a good 999 call following a road collision

The Blue Light Aware resource was created in 2011 to assist drivers by helping them identify solutions to a number of traffic scenarios involving emergency vehicles where confusion is frequently reported. 

A new generation of videos followed in 2021, making use of short video animations, ideal for sharing on social media.

In the videos, GEM presents a number of common situations where confusion can occur. There are sections on roundabouts, junctions, country lanes, motorways and dual carriageways, as well as specific advice for helping to maximise safety for those who need to work in potentially dangerous road environments.

Gill Starkie, GEM road safety charity trustee, said: “Our team has been fortunate to enjoy the enthusiastic support of police forces, fire and rescue organisations and the British Horse Society in creating these three new videos. 

“We hope they will clearly illustrate specific situations where different road users could be confused or at higher risk.”

The videos were launched at the 2024 edition of Young Driver Focus. Following the event, they will be available via the Blue Light Aware library.

“GEM is delighted to be sponsoring Young Driver Focus again. As a road safety and breakdown organisation, we wholeheartedly support any efforts to reduce risk for all road users. We have a proud history of working with partners to support innovative schemes and initiatives that can improve safety for young drivers.”


 

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