GEM launches winter road safety campaign

10.05 | 14 December 2011 |

GEM Motoring Assist has launched its winter road safety campaign, offering road users practical advice through free leaflets and a new winter driving video.

GEM’s winter driving video was inspired by its Blue Light Aware video, which has had more than 40,000 hits. Featuring scenes on winter driving, the video highlights how driving dynamics dramatically change as conditions worsen.

David Williams MBE, GEM chief executive, said: “It’s been a strange year weather wise with heat waves and milder weather when we’d normally expect to see colder conditions.

“This has made it more difficult to predict when the wintery weather will really set in but with the recent fog and snow now forecast we are urging drivers to take the necessary precautions when out on the road in poor weather.

“We hope our leaflet and new video continue to help motorists and have a positive impact on road safety this winter season.”

Click here to download GEM’s winter driving leaflet, or click here to watch its winter driving video.


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