GEM provides taster of new ‘Blue Light Aware’ video

12.30 | 31 March 2020 |

A new version of a video – which advises motorists on how to help an emergency service driver on a ‘blue light run’ – will be launched by GEM Motoring Assist later this year.

First published in 2011, Blue Light Aware is based on advice given in the Highway Code which addresses specific situations identified as causing confusion for motorists.

The video provides examples of best practice in a number of the most common scenarios encountered.

The 2020 version consists of a main video lasting four minutes and a series of 10 short animations, designed for sharing on social media.

However its launch, which was set to take place today (31 March), has been delayed until September, due to the unprecedented challenges brought about by the coronavirus lockdown.

In the meantime, GEM’s road safety officer, Neil Worth, has teamed up with James Luckhurst, part of the production team, to produce a taste of what to expect.

As well as finding out from Neil how the original video fulfilled the role that was meant for it, James also examines how the advice might have changed, as well as what’s new in the presentation of the information.



Comment on this story

Leave a Reply

Your email address will not be published. Required fields are marked *

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.