GEM puts Blue Light Aware in the limelight at YDF

12.41 | 23 May 2022 |

GEM Motoring Assist will be showcasing its ‘Blue Light Aware’ road safety resource at this week’s Young Driver Focus event.

GEM is the main sponsor of the event, which this year will examine the role technology can play in helping to keep young drivers safe.

The Blue Light Aware resource is designed to help drivers identify solutions to a number of traffic scenarios involving emergency vehicles where confusion is frequently reported. 

There are 10 short video animations, looking at issues such as roundabouts, junctions, country lanes, motorways and dual carriageways. 

The resource also features specific advice for those who need to work in potentially dangerous road environments.

Neil Worth, GEM chief executive, said: “We are proud of ‘Blue Light Aware’, a resource we revised in 2020. The revision followed extensive consultation with the emergency services, and led to the production of video animations to illustrate specific situations where drivers could be confused or at higher risk.

“We have now coordinated a number of social media campaigns using the new videos – with excellent levels of engagement and many worthwhile conversations.

“Members of the GEM team are delighted to be sponsoring this event as part of our 90th anniversary celebrations. 

“As a road safety and breakdown organisation, we wholeheartedly support the emphasis on the part technology can play in reducing risk for all road users. We have a proud history of working with partners to support innovative schemes and initiatives that can improve safety for young drivers.”

Now in its seventh year, Young Driver Focus examines current and future thinking with regard to the vital issue of reducing crashes and casualties among young drivers and their passengers.

Young Driver Focus is jointly organised by FirstCar, Road Safety GB and the RAC Foundation.

The 2022 edition will be the first held since 2019 – as a result of the Covid pandemic – and will take place once again at the Royal Automobile Club, Pall Mall, London on Wednesday 25 May. It runs with the strapline, ‘Technology Matters’.



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