A new campaign has been launched in Wales to encourage drivers to adhere to 20mph limits outside schools.
The campaign, ‘20mph Rule Outside Schools’, has been launched by GoSafe, the Wales Road Casualty Reduction Partnership, to “educate drivers about the importance of adhering to the relevant limit”. As part of the campaign, GoSafe is focusing on enforcing 20mph areas outside schools during September.
GoSafe says “slower speeds in communities have also been shown to support people to become more active, through increased cycling and walking”.
Chris Hume, GoSafe partnership manager, said: "The launch of ‘20mph Rule Outside Schools’ will help road users to stop, think and kill their speed, encouraging local people who use the roads to have greater respect not only for one another but also their surrounding community.
“We will continue to work together with our partners on community engagement activities to make the streets outside schools safer. Our aim is for everyone in Wales to understand the effects that those exceeding the 20mph limit can have on families and friends.”
Tim Burton, deputy police and crime commissioner for Dyfed Powys, said: "The lives of too many young people are put at risk due to bad driving. Every motorist should take this 20mph message on board; it will help avoid personal tragedy and family heartbreak on our roads."
Susan Storch, chair of Road Safety Wales, said: "Children are potentially amongst the most vulnerable road users because of their age and lack of experience in certain situations.
“Reducing speeds outside schools will encourage children to walk and cycle to school, reduce congestion and improve the residential environment. Working with our partners in GoSafe we want to remind drivers and riders that lower speeds provide a safer road environment."